RPS Technologies partner and chairman Dr Nader Mohammed Al Awadhi discusses the benefits of using technology in hotel rooms and how it can drive loyalty
When was your company established, and how long has it been in the Middle East?
Founded in 2014, RPS Technologies is a turnkey solutions provider specialising in IPTV, head-ends, digital signage and audio/visual for the hospitality industry. Based in Dubai, UAE as an LLC company, we maintain a focus in the Middle East and Africa, delivering clients a high level of post-sales service and support. RPS Technologies is the official distributor of SONIFI Solutions, which provides guest engagement solutions for hospitality while serving 500 million travellers annually.
What sets you apart from your competitors?
SONIFI Solutions are implemented in more than 1.1 million hotel rooms, approved by all major hotels hotel groups worldwide. Through the strategic partnership with SONIFI Solutions in the Middle East and Africa, RPS Technologies’ team strives to deliver superior customer value while improving the overall in-room guest experience. STAYCAST, one of our latest solutions, has been installed in 120,000 rooms within two years of its launch, and it is the preferred streaming solution for several hotel groups worldwide.
Can you share more about these products?
We implement, deliver and maintain SONIFI STAY1000 IPTV and STAYCAST in-room streaming solutions. SONIFI’s interactive experience drives engagement by delivering a customised guest experience that allows hotels to communicate and promote their brand, hotel features, amenities and services. In addition, this system delivers easy-to-use menus, an interactive programming guide, HDTV quality picture and sound, and increased revenue potential through adaption of group services, mobile app support and access into a unique window for early release movies and industry-leading suite of entertainment options.
STAYCAST is the ultimate casting experience for hospitality. Just like at home, STAYCAST, powered by Google Chromecast, enables hotel guests to stream content from 1,000+ mobile apps to the hotel room TV. STAYCAST paired with SONIFI’s interactive TV experience enables a seamless guest streaming experience, and offers benefits to both guests and the hotel.
The guest can access 1,000+ apps just like at home and stream to the big screen with no app login required through the TV. Guests can additionally connect multiple devices to the same TV and stream to any TV in the room/suite. The system also automatically disconnects the guests at checkout. Since the technology integrates either with the STAY1000LX, the hotel’s existing iTV, or free to guest system (including third-party platforms), this offers many benefits to properties. Hotels can take advantage of the advanced reporting and monitoring, the wired and wireless configurations, as well as the 24/7 guest and hotel support. The system also results in minimal installation disruptions as it only requires a Chromecast and TV in the room.
Why are your products so important for the hospitality industry, and why should they buy these from you?
The hospitality industry is one of the most competitive and dynamic sectors in the Middle East and the ability to deliver an unforgettable experience that makes guests return is the key to overall business success. Technology makes hospitality smarter. Every year, hotel guests want to experience more personalised, secured and high-quality services. RPS Technologies delivers flexible and comprehensive hospitality solutions. We help hotels build loyalty and improve their economics in an increasingly complex technology environment, given the difference in guest experience that can be provided.
What are some of the challenges you face in the region?
Nowadays, if you are a technology company, you’ll always feel the pressure to innovate due to the high level of competition and the continuously changing dynamics of the global technological industry. Our main goal is to keep up-to-date and develop our products accordingly, taking into consideration all IT industry development trends for hotels to establish special connections with their guests.
What’s the key to successful client relationship?
RPS Technologies’ team pays special attention to building successful client relationship strategy based on honesty, trust, fairness and respect. These basic principles are the foundations for effective relationships with clients and prospects. One of our core values refers to treating our clients/partners with a standard of performance that is consistent based on our commitments.
Could you list your hotel clients in the region?
Some of our clients include: Grand Hyatt Dubai, Park Hyatt Dubai, Hyatt Regency Dubai, St. Regis Abu Dhabi, Sheraton Mall of the Emirates, Le Meridien Mina Seyahi Beach Resort & Marina, Waldorf Astoria DIFC, St Regis Saadiyat Island, The Westin Abu Dhabi Golf Resort & Spa, Millennium Twin Towers, Four Points by Sheraton Downtown, Four Points by Sheraton SZR, among others.
View RPS Technologies’ profile on Hotelier Middle East.